"As early as 10 years ago, my brother Chris and I had been working on an Einstein feature project, but we couldn’t find the right IP,”

‘Genius’ Producers Complete Decades-Long Journey With Nat Geo Einstein Series

‘Genius’ Producers Complete Decades-Long Journey With Nat Geo Einstein Series

Genius” premiered on Nat Geo Tuesday night, and for EUE/Sokolow Entertainment, one of the production companies behind the 10-part anthology series on Albert Einstein, it marks the culmination of a dream that has been in the works for years.

“As early as 10 years ago, my brother Chris and I had been working on an Einstein feature project, but we couldn’t find the right IP,” company creative director Jeff Cooney told Variety. “Then Walter Isaacson’s book [‘Einstein: His Life and Universe’] changed everything. So a good friend of ours who worked at OddLot Entertainment called and said Gigi [Pritzker] was really interested and would we want to partner on a feature. So, really a fine script came of it but a lot of directors found the story a bit daunting, like ‘I can’t tell this story in two and a half hours.’”

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